It comes down to personal choice. And I guess, the type of stuff your work deals with.
I don't give my money to Sprite or Coca Cola. They are shitbag corporations responsible for the murder of union workers, unforgivable worker exploitation, and limitless, unnecessary environmental abuse.
I don't give them my money and I publicly spit on their name, so it would be ridiculous of me to take theirs. They ain't exactly knocking down my door either. LOL.
At any rate, it's not the same for somebody who doesn't have my beliefs to take whatever deal they put down.
One of my favorite emcees/Hip Hop acts of all time, Atmosphere, has gotten big and recently turned down offers from Sprite and from a large car company.
Sage got hit up by GM with an offer to fund an entire tour, and declined as well.
It comes down to personal choice/perspective.
I know Kessed personally. We've been friends from BNV for many years now.
He's got his own business to handle, and his own way to do it.
More power to him.
But my shit ain't goin' for Nike. Or Killer Coke. Or any of these fuckers.
The fact that they want our shit is proof that we're getting stronger.
And we did it without them.
No disrespect either big Steve, but I'm not in any ivory tower.
It just comes down to personal choice and how you built your career, body of work, etc:
With the way I've done things?
I definitely can't get away with shaking the devils hand, then turn around and I say I'm only kiddin'.
It's a choice I made/make. And I don't regret it.